Why market your business

Category: Marketing
Published: Monday, 11 June 2018

Marketing is an integral part of any business. Basically, marketing is all about researching, promoting and selling a particular product or services. Every business owner wants to have more sales and make more profit. Over the years, business owners have been using several forms of marketing to attract their targeted audience to try out their services or product.  


A fact is that no business will thrive or even exist without marketing. If you come to think about it, how do you think an amazing service or product is going to be known by people who really need them if they are not marketed?  The bottom line is that if you don’t market your business, you are going to struggle with sales. The growth rate of your business is going to be very slow.  


In this article, we are going to be looking at some important reasons why you should market your business. 

1.    Awareness 

After watching an AD you may not buy the product being advertised immediately but you have taken note of them. If you are able to raise awareness about your product or services, you are indirectly building an audience of potential buyers.  After watching your Ads your potential customers will know a lot about your product or the type of services you render. If they happen to need a product or services in the future, you will be the first person that they will contact.  


2.    Increase in sales  

As mentioned earlier, the goal of every business owner is to increase their sales and make more profit. Marketing your business is the best way to get people to know about your business. If a lot of people know about your business, there is a high possibility that these ones will become your client in the future. If you are able to carry out an effective marketing campaign, you will start seeing a massive increase in sales and your business will grow to new heights.  

3.    Trust  

In order for people to want to do business with you, they first have to trust you. If people trust you, they will be more likely to do business with you. One thing you need to have at the back of your mind is that it is going to take time and energy to build the trust as well as the reputation of your business. If you are able to build trust, your clients will be more than willing to try out your services.  


Final note 

Marketing is something that no business owner should ignore, especially if he wants to make profits and grow. 

Effective Tips for Creating a Business Marketing Plan 

Category: Marketing
Published: Wednesday, 07 March 2018

As a small business owner, you likely know the importance of having a business plan which shows how your company is going to achieve its goals within a given time frame. One of the most important parts of this plan is your marketing strategy. 

A marketing plan will show who your targeted audience or customers are as well as the best ways you can reach out to them. In this article, we are going to be looking at some tips that can help you create a solid marketing plan for your small business. 

Know your niche 

Before you can write an effective business plan, you need to have a deep and detailed knowledge of your niche. If you have a deep knowledge of your niche, you will be able to make an effective marketing strategy that will help attract more customers. 

Think deeply about why a potential client will want to do business with you.

Here, you need to brainstorm the pain that your clients are passing through and how your product can be of help to them. It can be that your product can make them more productive, more attractive or respected. Whatever the case may be, your product or services needs to solve the problem of your customers or address their needs.

Get to know your competitors

You can use the data that you have gathered from your competitors to make your marketing plan more effective. No matter how unique your product or services may be, there is always someone doing something similar to what you are doing and they definitely will be competing for your targeted audience or customers. What you should do therefore is take time to study your competition, study their marketing strategy and see what is working for them and what is not. 

Social media 

In recent years, social media has become a very important part of the marketing plan for a lot of businesses. Your customers are presently using the various social media platforms that are available. If you are able to create an effective marketing strategy, your business will be seen by a lot of people who buy the services that you offer. Of course, you need to figure out the social media platform that your targeted audience spend most of their time. 

Final note 

Marketing is an integral part of any business. If you want to grow or make more profit, then prepare a marketing strategy so that your targeted audience could come to know about your business.

Small Business Marketing: 5 Key Metrics You Should Be Tracking

Category: Marketing
Published: Thursday, 30 November 2017

Many entrepreneurs disregard the terms measurement and management as company jargon. In actual sense, there is no other way of growing your business unless you track those elements that work and those that don't. Attempting to expand your business without metrics is a lot more like the case of smoke without fire. This overview explains the five key metrics that small businesses can rely on to navigate growth and profitability.  

Cash Flow Forecast

One of the key performance indicators is cash flow. A forecast on the firm's cash flows shows whether their sales and margins are correct. Predicting on your future cash flows is easy. Just, add your business savings to the projected cash inflows for a specific period, say, next four weeks. Also, subtract the expected cash outflows for the same period.

By performing cash flow forecasts, you can pinpoint problems in their early stages. Aside from enabling business owners to anticipate possible surpluses and shortages, cash flow forecasts are necessary for tax planning. 

Revenue Growth Rate

Although this seems like a no-brainer, the revenue growth rate is a measure of how fast your business income and sales are increasing. To find the growth rate, divide your current revenue by the revenue earned in the previous year. 

Analyzing the growth rate on a regular basis helps you to assess whether your business has an upward or downward growth trend. Subsequently, you can use this to make necessary changes that favor business growth.

Inventory Turnover

Another crucial indicator to keep tabs on is the inventory turnover. It measures the frequency of which inventory is either sold or used during a given period. This metric is imperative because it indicates your company's ability to move goods. 

Although businesses strive at getting a high turnover rate, they should go about this the right way. For instance, you need not reduce the price of your goods by a high margin as it may result in losses. Calculating your turnover rate is also crucial in measuring and planning for adjustments in your future inventory.

Relative Market Share

This particular metric indicates just how much of a given market is driven by your company as a percentage. Contrary to internal parameters, relative market share shows how your business is performing relative to other players in the same space. In any case, the profits that your business earns do not matter if you are lagging behind your competitors. 

Accounts Payable Turnover

No company can keep its doors open for long if it cannot pay its suppliers. Accounts payable turnover is a measure of how much the company incurs when paying for goods and services. To find this, sum up the cost of supplier purchases then divide by the average accounts payable. By determining the accounts payable turnover, you can decide if there is need to reduce your spending.


Tracking key performance indicators is your best bet at growing your business. It enables you to cultivate a culture of success as you see the metrics moving in the right direction. Leveraging the latest data not only helps you to discover new opportunities but also to measure the efforts of your business.

Top Marketing Ideas to Generate Leads

Category: Marketing
Published: Tuesday, 22 August 2017

Having a good team and managing your business by word of mouth maybe good enough but not for long. It’s a fast transforming world and so are we to transform and make things work out. Marketing in a business should be more than profit maximization and business growth but should also be aimed at becoming the best, giving you an edge over every other competitor. There are ways and means to leverage your business and enable you to generate the necessary leads required to ensure the business is on an upward trajectory. Some of the marketing ideas that are likely to generate the needed leads include;

Focus on One Market

Marketing to everyone is one sure way of spending a lot of money with little assurance to the desired returns. As a business owner, you probably know the niche you want to focus on and how it generally looks like hence it is wise to sit with your team and select one specific market segment to focus on. Focusing on a particular segment gives you the chance to create offers and content specifically for that niche. The edge here is that you are able to connect more effectively with your offers and messages.

Create Engaging Content

Content matters in any type of marketing scheme and so in the event that you are to invest in lead generation and you are not using your own original unique content, and then you are likely to generate low-quality content from prospects looking for the cheapest price. This is because prospects will always make decisions based on your price if you don’t give them any other criteria to do so. A good content should have photos, consumer awareness guides, case studies and even videos.

Analyze Your Website

Irrespective of the marketing you are doing, your website works as the hub for all your offline and online marketing efforts. The aim of all your marketing channels is to drive traffic to your offers and website. This implies that your website should be something more than an online brochure. If you happen to be doing lots of marketing and not getting the leads you are looking for, then chances are your website is engaging poorly to your visitors, discouraging from taking the next step in getting to contact you.

Creating Marketing Campaigns

Ads are not an effective means to market your business and should be avoided. They are associated with the ability to work well but usually don’t in the long run. Ads are marketing channels and not a strategy and the truth is no channel works effectively by itself.

The offers and how you present it are what really works towards getting the leads you desire. The proper campaign consists of; tracking, segmented content, ads, and ad groups as well as landing pages with offers. All these are a sure means of generating the desired need from marketing ideas.

Engage with Previous Prospects and Clients

Business owners tend to focus on the new leads in the market when they, in fact, have a database of leads within their system from people purchasing and those expressing interest in the business. The human nature to desire new leads usually prohibits us from exploring the already available opportunities.

The earlier managers realize the available leads they already have in terms of interested parties and customers, the higher the chances of securing marketing ideas that will create the leads a business needs to ensure growth.

How to Target Your Ideal Customer in 2017

Category: Marketing
Published: Thursday, 08 December 2016

One of the basic elements of great marketing strategy is a target audience that’s well-defined. Casting a wide net as well as attempting to attract any business that matches your offering remotely is by no means an efficient strategy. Frequently, companies that are hungry for growth pursue this strategy, yet it isn’t sustainable.

Defining your ideal customer in 2017 properly will help you deliver a clear message as well as attract the customers who value your offering. It’ll also guide your growth, building a successful marketing and sales team, and ensuring you develop services and products that match customer needs, and understand operational requirement in the future.

To know the ways to target your ideal customers in 2017, follow these steps:

  1. Know Your Service or Product

You need a solid understanding of your business. It does not mean just knowing the outs and ins of your financials or reciting your website copy in your sleep. But rather, you should have deep knowledge of your business from the point of view of your customers. Get out a pen and notepad and jot down what you offer to your clients. What issues do you solve for them or what are the challenges do you address? When answering such questions, you should be honest and you have to remember that it isn’t enough to determine who you like to benefit most. You should also determine who’s actually finding value in your offerings.

  1. Know Your Goals

Once you have looked at your business through your customer’s eyes and identified who’s currently purchasing from you, it is the best time to know what your goals are. Your current customers might not be your perfect ones. Maybe you have noticed that your client retention is low. If you there are some changes with your sales, it’s time to outline all your goals. Determining what you like to achieve will help you alter the strategies in targeting your ideal customers.

  1. Analyze Your Previous Interactions

Your previous interactions with the clients can reveal a lot both bad and good. Combing through any mistakes or successes with the existing or previous customers will absolutely help you to narrow your concentration. Take some time when going through your big wins. Whether it is reading through your client reviews or paging through the old emails to look for major accomplishments, you must also determine any common thread.

  1. Build Customer Profiles

You have done your research already, put in legwork, and prepared to outline everything that makes your clients tick. It’s when you will build customer profile that shares all of the information you have to know regarding who exactly you are trying to target. This process frequently involves answering important questions that cover everything from the basic demographics to what influences buying decisions.


There are other ways on how you can target your ideal customers in 2017. Depending on your type of business or service, make sure that you implement your strategies wisely and properly to get results in no time.

The Most Powerful Words in Marketing You Need to Use

Category: Marketing
Published: Thursday, 08 December 2016

Ask any savvy designer, copywriter or business owner and they will surely tell you that your choice of words can greatly persuade action and influence emotion.

In the world of marketing, there are phrases and words which have been tested and proven by time to boost conversion and response rates almost across the board. Obviously, there are certain motivating phrases and words which work much better in various situations and it would be up to you to determine the best one that suits your business.

Figuring out what these words are doesn’t really need any rocket science. If your intuition fails to help you, your customers are going to. Below are some of the most magical and powerful words in marketing you should start using at the soonest time possible to yield the best response.

  • You – Write as if you are talking to and about the customer. Don’t make it seem like you are more concerned about yourself.
  • Free – No one says no to free things, don’t you think?
  • Because – Give your customers a good reason why they have to take action right away.
  • Guaranteed – Reduce risk perception by giving your customers a guarantee for them to feel that they have everything to gain with nothing to lose.
  • Value – It implies to customers that they will get something as compared to losing something.
  • Easy – Make it much simpler for your customers to take the initial step in the purchasing process and let them know how your service or product can make your life easier.
  • Amazing – Clients will respond to something that’s incredible.
  • Act Now – Motivate quick response with a limited-time offer.
  • Discover – It implies there’s something unknown and new to the customer, something that has exceptional benefits and provides them an edge.
  • Never – Distinguish the negative benefit including “never overpay again” or “never worry again”.
  • Everything Included – It establishes that your service or product is all your clients will have to purchase to reach their goals.
  • New – Your service or product is the cutting edge in the industry.
  • Proven – Remind the clients that your service, business or product is proven and tested.
  • Save – It’s the most powerful word to showcase the monetary savings or time savings as well.
  • Powerful – Let your potential customers know that your service, product or business is robust.
  • Safe and Effective – It is proven to reduce risk reception for monetary and health loss.
  • Guaranteed Results or Real Results – All customers want the best results after all.
  • Secret – not all succeed and there are some secrets to success. Give your customers the chance to know those secrets and reveal them.
  • Premium – It denotes high quality.
  • Elite – Your clients are among the finest in the world. Invite the newbies to join a club.
  • Instant – downloads or instant access is much appealing compared to waiting.
  • How to - Begin with a solution so that the customer will read the rest of the copy.

Now go forth and incorporate these powerful words in your writing today and get the most out of your marketing efforts.

Online Vs Offline Marketing – When to Shift Your Focus

Category: Marketing
Published: Thursday, 08 December 2016

Every company’s revenue is based on what their clients are enticed to purchase. In the past few decades, it was always offline marketing that drew customers in. It’s still true with tons of businesses that have no interest with today’s latest technology. They leverage coupons, flyers, magazine or newspapers that come by mail. But, throughout the years, offline marketing has worked for many businesses out there.

However, as most of you knows, there is no holding back technology’s advancement in our lives. Online marketing opened a lot of opportunities to all businesses out there. In fact, there aren’t any boundaries as to how far marketing may go and the fact is, the cost is far less than offline.

The marketers continue to defend the perks of using one or the other. So, when should you really shift your focus?

The answer to this question is quite hard as it sometimes depends on the businesses. Since not every business is the same, they might have different needs and they could have some techniques in using offline and online marketing.

What Offline Marketing Offers?

Several business owners are hidden behind their computers and not a giving thought to every traditional way of marketing their business. The owners who work only with online marketing view their clients as a statistic because they have no direct contact with them. It is good to market in this way, yet you still have to go to your offline clients and make a more personal contact.

The best way of contacting prospects and clients is the best way of getting to know people and determining their needs. It enables the business owner to be familiar with the competitive brands, learn how some people do their marketing, and meet other businessmen. Then, you may put some of the information you have gathered in your marketing campaigns over the internet.

What Online Marketing Offers?

Online marketing has opened up the whole world to an endless opportunity to reach audiences anywhere. There aren’t any particular territories, no restrictions, and no certain post codes on the countries that will hold your brand or business back. If the company is clever, they can draw and reach out more clients in to purchase their services and products from across the globe.

It is a whole new marketplace that may be tapped through the company website, blogs, and social media. Through the use of debit and credit cards, wire transfers or PayPal, clients can quickly buy from anywhere. There are tons of ways to market over the internet and each marketer has to get on board to the digital world if they want more exposure and sales.


Both online and offline marketing are powerful. It can be used simultaneously, but it may also be implemented on particular months only, depending on your business needs. With the advancement of today’s technology, you should not just focus on offline marketing or online marketing only. If possible, try combining both, so you will be able to level up your business, especially if your target is the global audience.