One of the basic elements of great marketing strategy is a target audience that’s well-defined. Casting a wide net as well as attempting to attract any business that matches your offering remotely is by no means an efficient strategy. Frequently, companies that are hungry for growth pursue this strategy, yet it isn’t sustainable.
Defining your ideal customer in 2017 properly will help you deliver a clear message as well as attract the customers who value your offering. It’ll also guide your growth, building a successful marketing and sales team, and ensuring you develop services and products that match customer needs, and understand operational requirement in the future.
To know the ways to target your ideal customers in 2017, follow these steps:
Know Your Service or Product
You need a solid understanding of your business. It does not mean just knowing the outs and ins of your financials or reciting your website copy in your sleep. But rather, you should have deep knowledge of your business from the point of view of your customers. Get out a pen and notepad and jot down what you offer to your clients. What issues do you solve for them or what are the challenges do you address? When answering such questions, you should be honest and you have to remember that it isn’t enough to determine who you like to benefit most. You should also determine who’s actually finding value in your offerings.
Know Your Goals
Once you have looked at your business through your customer’s eyes and identified who’s currently purchasing from you, it is the best time to know what your goals are. Your current customers might not be your perfect ones. Maybe you have noticed that your client retention is low. If you there are some changes with your sales, it’s time to outline all your goals. Determining what you like to achieve will help you alter the strategies in targeting your ideal customers.
Analyze Your Previous Interactions
Your previous interactions with the clients can reveal a lot both bad and good. Combing through any mistakes or successes with the existing or previous customers will absolutely help you to narrow your concentration. Take some time when going through your big wins. Whether it is reading through your client reviews or paging through the old emails to look for major accomplishments, you must also determine any common thread.
Build Customer Profiles
You have done your research already, put in legwork, and prepared to outline everything that makes your clients tick. It’s when you will build customer profile that shares all of the information you have to know regarding who exactly you are trying to target. This process frequently involves answering important questions that cover everything from the basic demographics to what influences buying decisions.
There are other ways on how you can target your ideal customers in 2017. Depending on your type of business or service, make sure that you implement your strategies wisely and properly to get results in no time.
Ask any savvy designer, copywriter or business owner and they will surely tell you that your choice of words can greatly persuade action and influence emotion.
In the world of marketing, there are phrases and words which have been tested and proven by time to boost conversion and response rates almost across the board. Obviously, there are certain motivating phrases and words which work much better in various situations and it would be up to you to determine the best one that suits your business.
Figuring out what these words are doesn’t really need any rocket science. If your intuition fails to help you, your customers are going to. Below are some of the most magical and powerful words in marketing you should start using at the soonest time possible to yield the best response.
- You – Write as if you are talking to and about the customer. Don’t make it seem like you are more concerned about yourself.
- Free – No one says no to free things, don’t you think?
- Because – Give your customers a good reason why they have to take action right away.
- Guaranteed – Reduce risk perception by giving your customers a guarantee for them to feel that they have everything to gain with nothing to lose.
- Value – It implies to customers that they will get something as compared to losing something.
- Easy – Make it much simpler for your customers to take the initial step in the purchasing process and let them know how your service or product can make your life easier.
- Amazing – Clients will respond to something that’s incredible.
- Act Now – Motivate quick response with a limited-time offer.
- Discover – It implies there’s something unknown and new to the customer, something that has exceptional benefits and provides them an edge.
- Never – Distinguish the negative benefit including “never overpay again” or “never worry again”.
- Everything Included – It establishes that your service or product is all your clients will have to purchase to reach their goals.
- New – Your service or product is the cutting edge in the industry.
- Proven – Remind the clients that your service, business or product is proven and tested.
- Save – It’s the most powerful word to showcase the monetary savings or time savings as well.
- Powerful – Let your potential customers know that your service, product or business is robust.
- Safe and Effective – It is proven to reduce risk reception for monetary and health loss.
- Guaranteed Results or Real Results – All customers want the best results after all.
- Secret – not all succeed and there are some secrets to success. Give your customers the chance to know those secrets and reveal them.
- Premium – It denotes high quality.
- Elite – Your clients are among the finest in the world. Invite the newbies to join a club.
- Instant – downloads or instant access is much appealing compared to waiting.
- How to - Begin with a solution so that the customer will read the rest of the copy.
Now go forth and incorporate these powerful words in your writing today and get the most out of your marketing efforts.
Every company’s revenue is based on what their clients are enticed to purchase. In the past few decades, it was always offline marketing that drew customers in. It’s still true with tons of businesses that have no interest with today’s latest technology. They leverage coupons, flyers, magazine or newspapers that come by mail. But, throughout the years, offline marketing has worked for many businesses out there.
However, as most of you knows, there is no holding back technology’s advancement in our lives. Online marketing opened a lot of opportunities to all businesses out there. In fact, there aren’t any boundaries as to how far marketing may go and the fact is, the cost is far less than offline.
The marketers continue to defend the perks of using one or the other. So, when should you really shift your focus?
The answer to this question is quite hard as it sometimes depends on the businesses. Since not every business is the same, they might have different needs and they could have some techniques in using offline and online marketing.
What Offline Marketing Offers?
Several business owners are hidden behind their computers and not a giving thought to every traditional way of marketing their business. The owners who work only with online marketing view their clients as a statistic because they have no direct contact with them. It is good to market in this way, yet you still have to go to your offline clients and make a more personal contact.
The best way of contacting prospects and clients is the best way of getting to know people and determining their needs. It enables the business owner to be familiar with the competitive brands, learn how some people do their marketing, and meet other businessmen. Then, you may put some of the information you have gathered in your marketing campaigns over the internet.
What Online Marketing Offers?
Online marketing has opened up the whole world to an endless opportunity to reach audiences anywhere. There aren’t any particular territories, no restrictions, and no certain post codes on the countries that will hold your brand or business back. If the company is clever, they can draw and reach out more clients in to purchase their services and products from across the globe.
It is a whole new marketplace that may be tapped through the company website, blogs, and social media. Through the use of debit and credit cards, wire transfers or PayPal, clients can quickly buy from anywhere. There are tons of ways to market over the internet and each marketer has to get on board to the digital world if they want more exposure and sales.
Both online and offline marketing are powerful. It can be used simultaneously, but it may also be implemented on particular months only, depending on your business needs. With the advancement of today’s technology, you should not just focus on offline marketing or online marketing only. If possible, try combining both, so you will be able to level up your business, especially if your target is the global audience.
All the algorithm changes that Facebook has gone through made a lot of marketers scratch their heads in frustration. With the constant changes in content done by one of the world’s biggest social networks, it can be a bit tricky for business owners to keep up.
You probably know by now that the stated goal of Facebook is to please its users through showing them the things they want to see the most. The people behind the platform also made it clear that Facebook is aware how their changes can disrupt businesses.
A 42% drop in reach can make any marketer’s heart stop and obviously, this is not a good thing.
This is what made many of them think if Google AdWords could actually be a more viable advertising expense.
But, in the battle between Facebook ads and Google AdWords, which really fares better? Let’s take a quick look at this short comparison:
On Google, the ads are pretty much search related. This means that your potential customers are looking for something specific they are ready to purchase right away. Only a few people browse Facebook when they search for certain products. This only goes to say that in this aspect, Google wins. Meanwhile, Facebook plants a seed which could actually bear fruit down the road.
In Facebook ads, you can get very specific regarding the people you want to see your ads, which makes it different from Google PPC based more on keywords. A more narrow targeted audience will ultimately translate to lower cost per click. Here, Facebook wins the game.
This is another advantage for Google. If people are searching for the nearest gas station or a good place to have dinner, chances are they are already in their car using their mobile phone. In 2015, searches using mobile devices surpassed those made on desktop.
In this aspect, Facebook is hailed the winner. On Google, your ads will not be anymore fancier than being bold. And if you are feeling a bit crazy, you can even post using All Caps, which, by the way, is something you have to avoid. On Facebook, however, you have the freedom to use graphics or an arsenal of stunning photos or better yet, an informative and entertaining video.
At this point, Facebook wins it almost hands down. Although Google generally provides user ratings, as far as Facebook is concerned, brands have the ability to interact, from answering questions, offering additional information and overcoming anticipated objections. Without a doubt, brand engagement does wonders in driving sales and encouraging customer loyalty.
So, what is the best for your business then?
The definitive answer will depend on your business, the nature of your audience and what you are selling or offering. If you are offering something with tons of visual appeal to a well defined audience, Facebook could be a good fit. As for local businesses which want to set themselves apart from their competition and grab the attention of consumers while shopping, go for Google.